I have always been a big fan and an unknown mentee of the great CEO of Apple, Steve Jobs. I have read about him, watched his documentaries and presentations on YouTube and read various quotes by him, he is undoubtedly a primus inter pares. After watching the movie, ‘Jobs’ which was based on the true-life story of this enigmatic entrepreneur, I got a better insight into his life and business principles.
The lessons that abound in Steve Jobs’s life as a great innovator are priceless and I would love to share the three greatest lessons I derived from his life, ideology, and practices with my esteemed readers.
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1. Your time is limited, create your own value and stand out
Steve believes so much in creating a life of your own by yourself and making waves within the short time you have to live. He believes in creativity and ingenuity even if it is against the status quo.
He notably said, “Your time is limited, don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living the result of other people’s thinking. Don’t let the noise of other opinions drown your own inner voice. And most important, have the courage to follow your heart and intuition, they somehow already know what you truly want to become. Everything else is secondary.”
He believes that pathfinding and innovation rather than trailblazing are the essences of excellence. As an entrepreneur, businessman, or corporate leader, you must learn to be continually innovative and break new grounds for you to stand out distinctive.
2. Always put yourself in your customer’s position
I guess we will all agree that one of the most distinctive and spectacular attributes of Apple is the amazing user-friendliness. Steve Jobs believes in utilizing the user experience of its customers — a kind they cannot get from any other device — for advertisement. And that is why Apple’s gadgets are simply addictive, you never want to stop using an iPhone, Mac, etc. The company tries to study how every user will feel when using her products and tries to perfect its functionalities and features, leaving no stones unturned.
This is an idea that should be imbibed by every seller or manufacturer who desires to be the best in giving customers an unmatched USER experience.
Steve Jobs believes in making things work in their simplest form. He frowns at complexities and unnecessary features in form and content. “Simplicity is the ultimate sophistication”, Apple declared in its first marketing brochure.
And simplifying to Steve does not mean the elimination of complexities but conquering them. “If it is not serving an (important) purpose it should be eliminated”, is the ideology of Apple. When Apple engages students in their secret courses on how things are done in the company, they are usually taught the idea of simplicity by focusing on the famous series of bull drawings by Pablo Picasso.
For a great company like Apple to be built, you have to simplify not only your products and their features and functions but also, the company process and modus operandi.
There is definitely so much more to learn from the life of Steve Jobs and his great works at Apple. But the three above are the major ones which if mastered and imbibed, will help any entrepreneur create something like Apple or something better. Steve is undoubtedly a good role model for any entrepreneur yearning to carve stand out. It is good to learn for those who have been there and achieved it, this reduces your work and gives you a guide and headway into unmatched success.