How to Become The Most Successful Entrepreneur of Our Time

Do you desire to be the Bill Gate, Steve Jobs, Mark Zuckerberg or Aliko Dangote of our time? I love your zeal! Keep the fire burning. Remember, “A man, as a general rule, owes very little to what he is born with; a man is what he makes of himself.”–Alexander Graham Bel.

Success doesn’t happen by accident nor is it by luck, it encompasses the core value called passion. A successful entrepreneur don’t just emerge as one. Yes! His uniqueness was not built on unrealistic goals; he is a champion who chose realistic criteria and work with them every second of his live.

Have you thought of any criteria or are you still thinking? Let’s go on a jolly ride as I take you through the management by objectives concept; the SMART criteria, that is commonly attributed to Peter Drucker.

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SMART is a mnemonic acronym. It’s a set of guiding parameters used in setting realistic objectives. Each letter in SMART refers to a different criterion for judging objectives.

S- Specific

M- Measurable

A- Achievable

R- Relevance

T- Time related


To be specific is to be detailed and exact. Specific criteria define a specific goal rather than a more general one. It means the goal is clear and unambiguous. A specific goal has much greater chances of being accomplished than a general goal. The criterion answers questions such as:

– Who are the targets?

– What is to be accomplished?

– What is my purpose and what are the benefits?

– Which location am I considering?

– What are the requirements and constraints?

As an example, a general goal would be, get a job. But a specific goal would say, join a tech group and work for 3 weeks in a month.


It establishes concrete criteria for measuring progress towards the attainment of each goal you set. The measurable criteria serve as a check to make you stay on track and to know the extent at which your expectations are met. The measurable goal answers questions such as:

– How much?

– How many?

– How will my progress be determined?

– What are my milestones?


This defines the importance of realistic and achievable goals. When the most important goals are identified, you will begin to figure out ways to make them come true. “All successful people are goal oriented”. They know what they want and they chase it passionately. Realistic goals increase your confidence, develop your competence and boast your level of motivation just as Tom Hopkins, a sale trainer says, “Goals are the fuel in the furnance of achievement “.

The criterion answers questions such as:

– How realistic is the goal based on identified and unidentified constraints?

– How can the goal be attained?


This defines the importance of choosing goals that matter. A driver who wants to make 30 coconut oils by 3pm daily may be specific, measurable, attainable and time- bound but lacks relevance. Many people deceive themselves with irrelevant and unrealistic goals. Remember no one is in competition with you; you should, therefore, set realistic goals in line with the objectives of your idea.

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This criterion answers;

– How does this idea add value to the society around me?

– Can it applicable at all time?


In my observation, successful people do not start with their tasks. They start with their time. They do not make planning the first step, they start finding out what their time can define. They manage their time to get rid of unproductive demands of their time.

As an entrepreneur, you should know when to;

– Record time

– Manage time and

– Consolidate time

This aspect of “SMART” goal criteria is intended to help prevent procrastination and to establish a sense of urgency.

What are you still waiting for? Be SMART!



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