Facebook was launched on February 4, 2004, and since then has been the largest social media platform in the world. As of July 27, 2016, Facebook has more than 1.71 billion monthly active users and 1.13 billion daily users. (Source: Facebook).
What does the above statistics mean to you as a business owner or marketing/advert strategist?
It means that Facebook provides you with a vast number of active and consistent audience to engage on a daily basis. This is a prime reason to utilize the platform. However, there are still more reasons why you should consider using Facebook for business.
Below are five reasons to add Facebook to your marketing strategy:
1. Zero or Low Cost
Getting your company on the platform and engaging users is absolutely free; $0!
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All you have to do is create a page with a unique name, probably the name of your brand or company and start inviting people to like the page. People who agree to like the page by clicking on the ‘Like’ icon on the page get automatic updates of your ‘page posts’ on their timeline.
There is also an option for paid reach which allows you to pay Facebook to promote your page, and therefore, your business by reaching a larger number of people. This is referred to as inorganic reach as opposed to organic reach which you don’t pay for.
You can propagate your page or posts on your page. For just $5, you can reach between 7k- 18.6k people. Compared to other forms of adverts, this is very cheap. It cheap simply because it is the internet. It helps you spend less.
3. Targeted Audience
Facebook allows you to choose specifically which category of users you want to engage. Categories are based on factors such as location, age, gender and interests (as signified in users’ activities).
Facebook allows you to control who sees your posts by choosing your target audience, This also helps you to know which groups of people are seeing your posts.
This is something you cannot achieve with the conventional strategies of TV, radio, newspaper, ads, e.t.c. In those, you cannot estimate which who was reached.
But Facebook gives you feedback on your post reach progress anytime you wish to know. You control how it works and you know if it is really working. You are in charge!
3. Increased Website Traffic
You can use your Facebook page to propagate and drive traffic to your website. You can post a link from your website to your Facebook page and the clicks directly go to your website.
Another good thing is that the posted link does not just appear as ‘texts’ but as a large thumbnail image (if your website setting utilizes it), which makes the link post more conspicuous and attractive.
Immediately users click on the image, they are directed to your website to read the full story of which the image is just an illustration.
4. Easy and Swift Customer Support and Feedback
Facebook enables customers who have liked your page to send you instant messages through a ‘send message’ button which you can reply immediately.
However, it should be noted that this button will only continue to be visible and available to your subscribers as long as you respond to messages ‘swiftly’. So you can address customers complaints and respond to inquiries via this channel.
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Also, they can reach you by commenting on your posts, which you can respond to. You can also get instant feedbacks from customers on the go. Some can also send testimonials in form of pictures and videos. All these can be done easily and swiftly.
Conclusion on Why Your Business Needs Facebook
The above listed are the major reasons why you should include Facebook in your marketing strategy, there are much more. The world is now a global village and more people are getting connected to the internet via social media every day.
The largest social media platform in the world is Facebook, so it is only rational to explore and exploit it to the fullest. Get a Facebook page for your business or brand today and you will start getting immediate results if you use the right strategies.