How to use Twitter for business: The Beginner’s Guide

With over 317million people and an increasingly mobile-first world, using Twitter for business can result in a huge change for most small businesses.

That is why we have created this beginner’s guide to using Twitter for marketing your business.

In this guide, you will learn the following:

  1. What is twitter platform all about?
  2. Some Twitter statistics in case you are not convinced Twitter is for you
  3. How to set up and optimized your twitter page
  4. How to get your first few 100 followers
  5. Twitter tips for your business.

Ready to start growing your business on twitter?

Before you dive in, you need to under what Twitter is all about and why the hype about this platform.

What is Twitter?

Twitter is a micro-blogging platform where users can interact and post short messages usually within a 140 character count called tweets.

As at today, Twitter has over 317 million active monthly users and is a platform designed majorly for news discovery about events happening around the world.

Some Interesting Twitter Statistics (Source)

  • Total twitting monthly active users – 317million users
  • 82% of Twitter active users are on mobile
  • 66% of Twitter users have found new SMBs on the network.
  • Of those people, 94% intend to make a purchase from an SMB they follow

The Benefits of Using Twitter for Business:

Now that you know all about the microblogging platform, here are some very few reasons to use Twitter for business:

  • Build connections
  • Promote your brand
  • Sell your products/services

Getting started with Twitter is pretty easy but optimizing your setting so that your business benefits is a different ball game.

Therefore, I’m going to show you how to configure your Twitter business page for maximum exposure.

Setting up a ‘Twitter for business’ Account:

Setting up a twitter page is actually simple and straightforward. Here is how to set up your page in a step by step instruction

Step 1: Go to twitter homepage  to begin

twitter for business

Step 2: Click Signup at the top left corner and enter your validation details

twitter for business

Step 3: Pick a username. This is usually your brand name since you are creating a twitter business name

twitter for business

Step 4: You are presented with a Twitter welcome page and clicking Next takes you straight to twitter setting page.

Step 5: Pick your interest

twitter for business

Step 6: Import contacts. This is actually very useful if you are just starting. You can use this method to find details of your customers already existing on Twitter and connect with them. Or you might just skip. Interesting. Right?

twitter for business

Step 7:  You have an option to start following some account immediately.

Step 8: The final step is a straight take to your homepage.

twitter for business

While the above step is useful, you need to optimize your twitter page to actually sell your brand. Here are some tips to do that:

  • Upload a logo and a profile picture. The right image size for the logo should be and the profile or header image should be 73px by 73px and 1500px by 500 pixel respectively. Make sure that your header image sells your brand
  • Enter your website details in the website field
  • Enter some snippets about what your business stands for in the “bio” section
  • Enter your location
  • Enter the date your business was founded

Now you are set to go with using Twitter for business.

Congratulations, you just finished setting up your twitter business page.


There is a difference between a ‘Twitter for business’ Account and a personal account and you should not confuse them for one another.

One guiding rule should be that anything you don’t feel confident about sharing on your business twitter page, should not be shared.

And this includes kinds of stuff that are personal — like you taking a bath or anything that can smear the name of the brand.

Also, cross-check your status updates very well. One funny thing is that the internet neither forgives nor forgets so be careful as you move along.

How to Grow Your First 100 Twitter Followers

Once you set up your account, you will be faced with a blank reality and something that looks like the image below.

This is not something every business want. We all love to see a twitter page profile with the second image.

So how do you grow from zero to say your first 100 followers?

A. It about engagement 

Like all platforms, the more active you are, the more likely you will experience growth. Therefore have a schedule for your Twitter activities. This can be in form of a simple calendar which you can create in Excel or by using tools like this one.

B. Get your friends onboard

This is usually an over-looked strategy by most people. If you starting brand new, you need all the leverage you can get. I will advocate that you get friends, current clients list, co-workers on board as your initial seed list.

C. Pay for a promoted tweet

Don’t ignore the power of paying to promote your brands. As much as you might be thinking of the cost involved, dedicating a few dollars to see your first followers might just be what you need to get started.

The 14 Twitter tips Every Business Needs to Grow

1. Start small:

Use the Twitter Search ( to find tweets about your industry or niche. Follow the tweeters, wait for them to reciprocate, and gradually build up a list of interested followers. Use Twitter to announce new blog posts, exclusive articles, company insights and open-ended questions targeted to a specific and qualified group.

2. Build buzz around your business and product:

Offer enticing hints, or functions of your upcoming product to build a buzz. Drive traffic to a microsite or page that continues the dialogue by asking the visitor to subscribe to an email list for the official announcement of your product.

3. Re-launch an old brand:

What better way to enter the world of E with Twitter. If your brand has finally made the big move to online, Twitter is a great way to start building online relationships versus the traditional style.

4. Inject personality:

If you work in the marketing department of a large, faceless corporation and need to add a personality, Twitter is for you. Assuming you don’t step on any legal or branding toes, use Twitter to put a face (literally, a profile pic of you) out there and engage with your customers. They’ll appreciate knowing someone is there talking to them.

5. Manage your brand reputation:

Similar to Google alerts and when used in the same way as above, Twitter can be a great way to see (in real time) who are talking about your company, products or services. PR and journals also used Twitter to gather info about sources, allowing you as a company to offer yourself as a resource from the start. Alternatively, if the story is about your company, you can get a head start on rectifying any negative situations. **Note: Subscribe to the RSS feed of your search, and let the semi-real-time tweets come to you.

6. Have frequent downtime?:

If you’re like Twitter and growing quickly, use Twitter to post 140 character notices of system status and ETA’s for your loyal followers. They’ll appreciate it, just like the actual Twitterverse appreciates it from the guys behind Twitter.

7. Job hunting/hiring:

Remember that all Tweets are searchable. Always. Don’t tweet anything silly, but do tweet about insights, information, posts and more to increase your chances of getting hired by a like-minded employer. Hiring? Tweet what you need and for when, and wait for the responses.

8. Exclusive deals/sales announcements:

Your loyal followers will appreciate feeling exclusive. Offer sales or rebates to them by giving a Twitter-only coupon code for them to redeem online or in-store. What’s more, say as much on your website and increase followers of your brand.

9. Increase site/blog visibility:

If you use WordPress, use the plugin that automatically updates your Twitter status with the URL of your new post. Conversely, use another plugin that links your recent Twitter updates for display on your site itself.

10. Increase interaction:

Ask open-ended questions, link to polls, and get people involved in your brand. People love to share their opinion, especially those using Twitter – otherwise, they wouldn’t be using it. If you notice any of your followers using Twitter, the follow them immediately to increase the level of participation. This also goes for getting “influencers” to follow up back.

11. Promote Twitter on-site and invite to follow:

A no-brainer. You can’t get followers if no one knows you exist. Display your new Twitter URL and ask to be followed. Remember that the viral component of Twitter means that a follower’s followers might appreciate your brand as well.

12. Customize your background-image:

With some Photoshop, knowledge of CSS positioning and some cleverness, you can use your Twitter background as yet another brand builder/enforcer. Here’s a tip: Your background is fixed to the top left, with the Twitter content in the center. Modify your background to have your top line info at the top left, and all your followers will see it.

13. Be fun, be open, be candid, be YOU:

Do it.

14. Create curiosity:

Intrigue your followers, make them want to know more about your product, you, or your brand (which are sometimes one in the same).


Twitter is an interesting platform to build more connection with your followers, engage customers and sell your services or product. When done right, Twitter can position your business as the brand to care. Use the tips in this guide to start using Twitter for your business



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