The world is moving very fast in terms of technological advancement and more people are now being greatly influenced by technology. A lot of interactions occur over the internet daily, business resources abound and these interactions come in various forms; audio, video, and text. This massive sharing of information over the web has made more people attached to the internet so as to get quick, real-time information. It has been studied that people tend to believe more in what they see than what they hear, actually both sight and sound is very crucial in communication. Video is a mode of communication that combines both sight and sound. YouTube is the largest video-sharing platform in the world with over 1 billion users which was acquired by Google in November 2006.
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Any business that wants to easily reach a large audience would not hesitate to exploit this medium. There are a million reasons why every entrepreneur and business owner should consider getting their business on the platform but I’ll like to acquaint you with the four most important marketing ones which are:
It has been estimated that currently, over 4 billion people view videos online. This is a huge audience to tap into and YouTube is one of the largest channels from which these videos are viewed. Below are some statistics to depict the massiveness of YouTube traffic:
- YouTube is the second largest search engine globally after Google.
- YouTube is the third most visited website in the world after Google and Facebook respectively.
- About 1 billion people visit YouTube from around the globe every month.
YouTube guarantees your business a massive reach if maximally utilized. You can advertise on YouTube by uploading your own video adverts directly or advertising in other people’s videos.
Building Your Email List
YouTube allows you to embed sign-up forms into your uploaded videos in which a viewer can pause the video for some moments to fill the form. This forms can be embedded by using plugins such LeadPlayer, VideoNotes, etc. This will help you to create and expand the email database that you need for email marketing.
Google Universal search combines searches on images, videos, news, maps, etc. Presently, Google pays more attention to videos, that is why you will observe that there are now more video results in Google searches, like the text-only web results. To optimally maximize this, you can create good articles on your website and add a video which would be posted on YouTube. This will also create backlinks to your website which also increases the rate at which you are found by searching on Google.
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By using Google AdWords, you can place your advert videos on other videos that have a high probability of being watched. For example, if there is a viral movie trailer, you can advertise on that video. This plays your video before the ‘main’ video is viewed. The best thing about this is that you will only be billed per engaged viewers. This means you will only pay for views that exceed at least 30 seconds — you will not pay if your video is skipped. Isn’t that great? Yes, it is a cool idea. You are not exploited, you pay according to the impact.
YouTube is a platform which almost all successful businesses focus their marketing strategy on because they have seen the value they derive from it.