You invested well. You spent appropriately. You employed and advertised. Yet, your business wanes.
Ever wondered why? Perhaps, you’re deluded to think you’re being jinxed!
Get it today. The main character that wanes your business is You! You know why? Because you’re not bursting out of the society’s status quo!
Your business, like most others, gets through the usual putting together of two semi-circles to make a B. You manage your business the usual way others manage theirs. Dear reader, expect a low or no result. Expect results that are no better than that of your competitors.
But I bet you’d want to move ahead! And you know what? What you need is simple.
Move out of the society’s way of investment. You don’t expect to do the same thing all over and expect a different result. Drop all the “A-Z ways of establishing a company” you’re reading. Let your brain run the race itself. Challenge yourself. Be innovative – what are others are not doing in their businesses.
If Jumia opened an outlet in each of the 37 states in Nigeria and advertises day and night on NTA. Would they have made equal sales as they do now? Rather, they were innovative. They used technological availability to their advantage, which in turn sky-rocketed their sales.
You need not start from a billion dollar capital intensive business. All you need is innovation – the power to refine and redesign.
Don’t be afraid to frontier something new. Once you have an idea, you’re half way there. Then move on – create it. Never let complacency take on you. Never give in to the laid down mode of operation. Break out. Get ahead. Stop following others culture! Create yours! Let others mimic.
Explore the many worlds of innovation. Utilize the internet. Employ brains. Never be receptive. Never be scared to take the leap – the risk. Be challenged to do it your way. Never ever give in to complacency. Don’t be trapped in the society’s status quo. Challenge yourself. Challenge your business.
What do you think your business needs? Does it need you to do something different? Share your thoughts in the comments.